Who We Are

Blue Light Warriors, Sleep Advocates, Eyewear Experts.

We’re the people who want to help you get the best night’s sleep you’ve ever had.

Australian brothers James and Tristan Swanwick co-founded Swanwick after a lengthy battle with sleepless nights. They tried everything from herbal remedies, sleeping tablets, changed their diets, and overhauled their lifestyles before coming across research on blue light.

They designed prototype orange lens glasses and put them through an extensive testing process. The results exceeded expectations- they went from relentless tossing and turning to having the best night sleep they’d had in months.

They created Swannies Blue Light Blocking Glasses to help people across the world improve their sleep quality and live more fulfilling lives.


Transformative Impact

We strive to onboard team members that align with our key mission. We want to help you understand the importance of quality restorative sleep when it comes to living a happy, healthy and productive life.

What's more, we want to help you protect your eyes from digital blue light with top quality products.

Swanwick History

Innovation Ignited

Both James and Tristan had sleep problems until the day James’s friend rocked up to a fancy dinner party wearing a pair of ski goggles. Yes, it looked as comical as it sounds. He certainly left a memorable impression on James. He did some research and discovered that blue light from electronics at night suppresses melatonin production, which happens to be the body’s natural process to prepare for sleep. James tried wearing his ski goggles before bedtime and found the orange-tinted lenses worked like a charm. Although they reduced excessive blue light and James’s sleep improved, they didn’t block 100% of the blue light, and they were slightly less than fashionable.

James teamed up with his brother Tristan and together they embarked on a journey of innovation. Their dedication resulted in a pair of stylish yet effective blue light blocking glasses.

2014 about-us about-us
2015 about-us about-us

The Birth of Swanwick

In November 2015 excitement overwhelmed the team when more people started reporting better sleep after wearing the blue light blocking glasses in the hours before bedtime. They reported falling asleep much faster, staying asleep longer, and waking up feeling refreshed… rejuvenated, even!

The Essence of Swannies

To no surprise, our customers loved our blue light blocking glasses. So much so that they affectionately dubbed them ‘Swannies’. Never ones to disagree with our fans, we embraced the new name and Swannies became official.

2016 about-us about-us
2017 about-us about-us

Growth and Impact

In the blink of an eye, more than 35,000 satisfied customers slept better because of our Swannies Blue Light Blocking Glasses. We were beyond ecstatic! Soon worldwide demand propelled us to expand and welcome additional team members and develop new Swannies styles.

We Can Prove It

Amidst steady growth and with more invaluable people on board, we reached out to the experts at SleepScore Labs. We knew anecdotally that our Swannies did the trick. But, we wanted the scientific proof that they cut the mustard. SleepScore Labs conducted an independent product validation study of our Night Swannies, and the results were confirmed: Swannies help people sleep better. Don’t take our word for it though, see for yourself.

Fueled by our scientific validation and the desire to find new ways to help our customers work, play and sleep better, we started expanding our range. Off the success of our flagship product, the Classic Night Swannies, we developed and released the Classic Day Swannies. They turned out a total success, and now people usually buy both! Curious to know what the difference is? Read about it here.

2018 about-us about-us
2019 about-us about-us PRESENT

Community Trust

Our Swannies started showing up on the faces of health and biohacking experts, entrepreneurs, prominent actors, NBA, NFL, MLB players, Olympians and other professional sportspeople who all loved the benefits and style Swannies afforded them. Even the U.S. Military and America’s first responders have been found wearing Swannies. We’re always amazed to see where they turn up next.

To Infinity And Beyond

Swannies continue to be regarded as the gold standard in blue blockers, and the most fashionable, allowing people to feel comfortable wearing them not only for protection but as a fashion accessory. We continue to expand our styles with collections to suit every face. We have also worked hard to introduce custom prescription Day and Night Swannies for our glasses-wearing friends.

In addition to our Swannies Collections, we introduced other top quality sleep products and Swannies accessories to extend your sleep comfort.

At Swanwick, we believe in the power of sleep, and every day we reinvent what's possible.

The Founders


James Swanwick

Co-founder / Chief Evangelist

James Swanwick is an Australian-American investor, entrepreneur, speaker, health coach and former SportsCenter anchor on ESPN.

He is the creator of Swannies Blue Light Blocking Glasses, and the 30 Day No Alcohol Challenge, which helps people reduce or quit alcohol.

Forbes magazine voted him one of the Top 25 Networking Experts.

James has interviewed celebrities including Brad Pitt, Angelina Jolie, Kobe Bryant, David Beckham, and Arnold Schwarzenegger.


Tristan Swanwick

Co-founder / Chief Executive Officer

Tristan Swanwick is an Australian entrepreneur, former journalist and co-founder of Swanwick.

After an extensive career in broadcast television, he worked as a reporter at News Corp’s The Courier-Mail newspaper in Brisbane, Australia. He left all this to co-found Swanwick.

More often found behind the scenes, Tristan was crucial in setting up relationships with manufacturers and creating the Swannies we all know and love.


The Team

We take global in the literal.


Trying to decide on a pair of Swannies?

Don't worry, we have a style for everyone, and we mean EVERYONE! We've spent an extensive amount of time developing Swannies styles to suit everyone's unique fit; whether you're looking for something practical, something for kids or something to be at the forefront of fashion with, we've got it.

Our much-loved Swannies come in sizes to fit the whole family, colors to suit everyone, magnification or prescription if needed, and shapes to suit all faces.

Everyone else has theirs...

Get Yours Now!