We’re the people who want to help you get the best night’s sleep you’ve ever had.
Australian brothers James and Tristan Swanwick co-founded Swanwick after a lengthy battle with sleepless nights. They tried everything from herbal remedies, sleeping tablets, changed their diets, and overhauled their lifestyles before coming across research on blue light.
They designed prototype orange lens glasses and put them through an extensive testing process. The results exceeded expectations- they went from relentless tossing and turning to having the best night sleep they’d had in months.
They created Swannies Blue Light Blocking Glasses to help people across the world improve their sleep quality and live more fulfilling lives.
Swanwick history
Both James and Tristan had sleep problems until the day James’s friend rocked up to a fancy dinner party wearing a pair of ski goggles.
Yes, it looked as comical as it sounds. He certainly left a memorable impression on James. He did some research and discovered that blue light from electronics at night suppresses melatonin production, which happens to be the body’s natural process to prepare for sleep.
James tried wearing his ski goggles before bedtime and found the orange-tinted lenses worked like a charm. Although they reduced excessive blue light and James’s sleep improved, they didn’t block 100% of the blue light, and they were slightly less than fashionable.
Innovation Ignited
James teamed up with his brother Tristan and together they embarked on a journey of innovation. Their dedication resulted in a pair of stylish yet effective blue light blocking glasses.
The Birth of Swanwick
In November 2015 excitement overwhelmed the team when more people started reporting better sleep after wearing the blue light blocking glasses in the hours before bedtime. They reported falling asleep much faster, staying asleep longer, and waking up feeling refreshed… rejuvenated, even!
The Essence of Swannies
To no surprise, our customers loved our blue light blocking glasses. So much so that they affectionately dubbed them ‘Swannies’. Never ones to disagree with our fans, we embraced the new name and Swannies became official.
Growth and Impact
To no surprise, our customers loved our blue light blocking glasses. So much so that they affectionately dubbed them ‘Swannies’. Never ones to disagree with our fans, we embraced the new name and Swannies became official.In the blink of an eye, more than 35,000 satisfied customers slept better because of our Swannies Blue Light Blocking Glasses. We were beyond ecstatic!
We Can Prove It
We knew anecdotally that our Swannies did the trick but, we wanted the scientific proof that they cut the mustard. SleepScore Labs conducted an independent product validation study of our Night Swannies, and the results were confirmed: Swannies help people sleep better.
Community Trust
Our Swannies started showing up on the faces of health and biohacking experts, entrepreneurs, prominent actors, NBA, NFL, MLB players, Olympians and other professional sportspeople who all loved the benefits and style Swannies afforded them.
Innovation Ignited
James teamed up with his brother Tristan and together they embarked on a journey of innovation. Their dedication resulted in a pair of stylish yet effective blue light blocking glasses.
The Birth of Swanwick
In November 2015 excitement overwhelmed the team when more people started reporting better sleep after wearing the blue light blocking glasses in the hours before bedtime. They reported falling asleep much faster, staying asleep longer, and waking up feeling refreshed… rejuvenated, even!
The Essence of Swannies
To no surprise, our customers loved our blue light blocking glasses. So much so that they affectionately dubbed them ‘Swannies’. Never ones to disagree with our fans, we embraced the new name and Swannies became official.
Growth and Impact
To no surprise, our customers loved our blue light blocking glasses. So much so that they affectionately dubbed them ‘Swannies’. Never ones to disagree with our fans, we embraced the new name and Swannies became official.In the blink of an eye, more than 35,000 satisfied customers slept better because of our Swannies Blue Light Blocking Glasses. We were beyond ecstatic!
We Can Prove It
We knew anecdotally that our Swannies did the trick but, we wanted the scientific proof that they cut the mustard. SleepScore Labs conducted an independent product validation study of our Night Swannies, and the results were confirmed: Swannies help people sleep better.
Community Trust
Our Swannies started showing up on the faces of health and biohacking experts, entrepreneurs, prominent actors, NBA, NFL, MLB players, Olympians and other professional sportspeople who all loved the benefits and style Swannies afforded them.
The Founders
James Swanwick
James Swanwick is an Australian-American investor, entrepreneur, speaker, health coach and former SportsCenter anchor on ESPN.
He is the creator of Swannies Blue Light Blocking Glasses, and the 30 Day No Alcohol Challenge, which helps people reduce or quit alcohol.
Forbes magazine voted him one of the Top 25 Networking Experts.
James has interviewed celebrities including Brad Pitt, Angelina Jolie, Kobe Bryant, David Beckham, and Arnold Schwarzenegger.
Tristan Swanwick
Tristan Swanwick is an Australian entrepreneur, former journalist and co-founder of Swanwick.
After an extensive career in broadcast television, he worked as a reporter at News Corp’s The Courier-Mail newspaper in Brisbane, Australia. He left all this to co-found Swanwick.
More often found behind the scenes, Tristan was crucial in setting up relationships with manufacturers and creating the Swannies we all know and love.
At Swanwick, we believe in the power of sleep.
Every day we reinvent what's possible.
Learn more about the benefits of blue light blocking glasses and explore our collection.
Blue Light 101
UV Protection Sunglasses vs. Polarized: Which One is Better for Your Eyes?
How to Test Blue Light Glasses (and Spot Fake Ones)
Effectively, we're going to show you the easy way to test blue light glasses, talk about ways to identify when your blue light glasses work and when they don't, and how to ensure that if you're going to wear glasses to block blue light that you're doing it effectively.
