How Ski Goggles Cured My Sleeping Problem

Do you have trouble sleeping?

I’m so sorry. I know how you feel.
And it’s awful.
I used to have trouble sleeping.
It would take me a while to fall asleep, I tossed and turned in the night. Some nights, I didn’t get a wink of sleep.
And even on those nights that I did manage to get a full eight hours of sleep, I’d still wake up feeling tired and lethargic.
I wanted to sleep in.

It was tough to drag myself off the mattress.

Because I was so tired, I often felt cranky, aggravated, angry, stressed, anxious, irritable, moody.
Heck, I event felt depressed.
I actually started to dread going to bed.
Literally scared to sleep knowing that a restless night lay ahead of me.
Friends of mine who went through similar struggles told me they sometimes suffered eye strain, headaches and blurry vision.
When I finally discovered the one simple thing that was destroying my sleep, I was shocked.
Because it had been right under my nose the whole time.
And chances are, this very second, you are being exposed to this dangerous sleep-destroyer.

When I discovered the problem, I quickly fixed the situation.

Literally within days, I started to sleep eight, beautiful hours every night and wake up feeling refreshed and amazing.
Today I’m happier.
I look in the mirror and feel I look good, instead of tired and weathered.
I guess you could say I’m now considered an unofficial “sleep expert”.
I’ve written a book about sleep, produced YouTube videos about sleep, interviewed the world’s top sleep experts.
I’ve even taught Hollywood celebrities and professional athletes about sleep, including Arnold Schwarzenegger, Charlize Theron, Rihanna, the entire Game of Thrones cast, and NFL star Von Miller.
I now get messages from people thanking me for helping them overcome their sleep issues.
I’m going to tell you the culprit that’s been destroying your sleep in just a second.
And the dead easy way to fix it.
But first...if you’re still reading this, then you’ve probably tried at least some of the ways I tried to fix my sleep including:
  • Sleeping pills (nasty side effects)
  • Morning exercise
  • Hot showers before bed
  • Chamomile tea
  • Calming music
  • Reading books
  • Counting sheep in my head
  • Counting back from 100
I started taking my laptop to bed with me, thinking reading news articles would make me sleepy.
Boy, was that a mistake. It made me more awake than ever.
I literally tried everything.
But nothing proved effective.

Then, I discovered the culprit.

So here it is:

The electronically-produced blue light you’re using to read this post right now is seriously contaminating your eyes.

It contaminates you every time you check your email, watch TV, use social media, play video games - even take photos.
And if you’re watching this at nighttime whilst sitting in artificial light created from energy-efficient lightbulbs, you are potentially creating a ticking time bomb with your health.
I know it may sound crazy but the world’s top doctors say that too much of this brain-damaging blue light can cause eye fatigue, headaches, poor sleep, diabetes, obesity - even cancer.
Finally scientists, doctors and sleep experts are sounding the alarm.
A recent study showed we adults now spend half of our waking hours on digital devices. Half!
And 90% of us use some type of electronic device at least an hour before bed.

But why is too much light at night seriously bad for you?

Because the blue light from your electronics is secretly preventing your body from creating the sleep-inducing hormone, melatonin.

Melatonin is responsible for how well you sleep.
It controls your sleep and wake cycles. It controls your body’s internal clock, called your circadian rhythm.
During daytime when it’s light outside, our body only produces a small amount of melatonin because it wants us to be awake and alert.
During night-time, when it’s dark, our body wants to produce large amounts of melatonin so we can sleep.
We need to sleep. Our bodies must repair themselves every day.

But...there’s a BIG, seriously wrong problem.

In today’s modern world, we’re staring at smartphones, TV screens and computers at night.
We’re sitting under fluorescent lights in our kitchens and living rooms.
We’re using bedside lamps.
We’re staring into other car’s headlights as we drive.
And the untold truth is this: that blue light at night is hitting our brain and tricking our body into thinking it’s still daytime.
We therefore don’t produce melatonin, we struggle to fall asleep, we toss and turn in the night, we wake up feeling tired and lethargic.
Our devices are literally sleep destroyers.

So what’s the solution?

Well, you can stop using electronics at night.
But let’s face it...we’re all addicted to our devices so that’s unlikely.
If you have an iPhone, you can use the Night Shift application, which reduces the brightness level of your phone.
Or you can download the f.lux app on your computer.
The only problem is both of those apps only block a small fraction of blue light.
And it does nothing about the kitchen or living room or bedroom light.
The best way I’ve discovered - the gold standard - is to wear a pair of blue light blocking glasses.
When I first found out about the dangers of blue light, I wanted to test if blocking it would fix my sleep problems.
I remember pulling out an old pair of ski goggles I had in my cupboard.
I put them on one night and started watching reruns of the AMC TV series “Mad Men” on my computer.
And you know what happened?
Just putting the goggles on, made me sleepy. I had to turn “Mad Men” off, take off the goggles and go to sleep.

My sleep improved almost immediately.

The yellow lens seemed to be blocking at least some of the blue light, my body was creating more melatonin, I fell asleep quicker, slept better.
It felt miraculous.
BUT...before we get ahead of ourselves here...there were two big problems.
One. I looked ridiculous wearing ski goggles.
So, not wanting to disrupt my newfound healthy sleep patterns, I felt like I was literally stuck in my apartment.
I couldn’t wear them out at night in a social setting without people thinking I was some kind of weirdo or stuck in a permanent Halloween costume.
A prisoner in my own home.
Two. Even though the yellow lens from the ski goggles was blocking some of the blue light, it wasn’t blocking most of the blue light.
I noticed a lot of blue light was still penetrating the lenses and hitting my eyes.

That’s when the idea hit me.

I thought, “What if I could create a lens that blocked almost all of the blue light and put it in a stylish glasses frame so I could wear them out in a social setting and not look weird?”.
Heck, I’m just vain enough that I actually wanted to look cool wearing them.
So I spent the next 12 months interviewing doctors and scientists and opticians, relentlessly searching the globe in pursuit of the perfect lens that blocked almost all of the blue light AND the perfect style so I wouldn’t look like a crazy person.
I had dozens of prototypes made.
Some were effective but looked ugly.
Others were ugly but weren’t effective.
I had to create the perfect glasses so I would feel confident wearing them in every social setting without sacrificing the quality.
Finally, after painstaking development, failed tests, and back to the drawing boards, in November 2015, I finally created the ultimate device for blocking blue light: Swanwick Sleep Blue Light Blocking Glasses.

People who have used them have nicknamed them "Swannies"

They block almost 100% of the dangerous light that can cause sleep problems, diabetes, obesity, cancer and heart disease.
Instead of a yellow or amber lens which still allows a lot of blue light through, Swannies have an advanced orange lens which blocks almost all of the blue light spectrum.
This little workhorse protects you so you can relax when watching TV or using your cell phone late at night.
Swannies Blue Light Blocking Glasses help you get you a good night’s sleep and can transform your health.
Non-invasive. No side effects.

If they don't work for you I'll give you your money back

How is that for a risk-free offer?
So if you stare at your screens at night-time (who doesn’t), you may want to read more about Swannies blue light blocking glasses so you can block that blue light.

James Swanwick